The four effects of media on individuals

March 10, Bilal Ahmad Social media has grown tremendously in the last few years. From onwards the growth rate is unexpectedly very high. Specially Facebook and Twitter have grown much faster and captured millions of users in just a few years. The way technology is growing, it is obvious that more and more people are going to grasp its benefits.

The four effects of media on individuals

Overview[ edit ] There are four important skills that help the viewer or reader understand the meaning of media literacy: Accessing media Being able to evaluate messages Being able to create media for self-expression and communication.

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Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. Media literacy education is part of the curriculum in the United States and some European Union countries, and an interdisciplinary global community of media literacy scholars and educators engages in knowledge sharing through scholarly and professional journals and national membership associations.

In some countries and locations, however, teachers lack appropriate qualifications and the application of best practices is deficient.

Many scholars and educators consider media literacy to be an expanded conceptualization of literacy. Ina gathering of the media literacy community in the United States developed a definition of media literacy as the ability of a citizen to access, analyze, and produce information for specific outcomes.

In England, the term "media education" is used to define the process of teaching and learning about media. Media education is the process and media literacy is the outcome, but neither term should be confused with educational technology or with educational media.

When people understand media and technology, they are able to access, analyze, evaluate, and create messages in a wide variety of media, genres, and forms.

Media literacy education provides tools to help people critically analyze messages, offers opportunities for learners to broaden their experience of media, and helps them develop creative skills in making their own media messages. Media literacy education may explore how structural features—such as media ownershipor its funding model [11] —affect the information presented.

In North America and Europe, media literacy includes both empowerment and protectionist perspectives. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation especially through commercials and public relations techniquesand understand the role of mass media and participatory media in constructing views of reality.

The four effects of media on individuals

Renee Hobbs identifies three frames for introducing media literacy to learners: In synthesizing the literature from media literacy, information literacy, visual literacy and new literacies, she identifies these core ideas that form the theoretical context for media literacy.

Production, Language, Representation, and Audience. Production[ edit ] Media texts are consciously made. Economic interests and the generation of profit are often at stake in media production. Media offers viewers a facilitated outlook of the world and a re-representation of reality.

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Media production involves selecting and combining incidents, making events into stories, and creating characters. Media representations allow viewers to see the world in some particular ways and not others. Audiences also compare media with their own experiences and make judgements about how realistic they are.

Media representations can be seen as real in some ways but not in others: It looks at different ways in which individuals use, interpret, and respond to media. These are the protectionist approach, media arts education, media literacy movement, and critical media literacy of which he is an advocate.

The protectionist approach views audiences of mass media as dupes of the media, vulnerable to cultural, ideological or moral influences, and needing protection by education.

The four effects of media on individuals

The media arts education approach focuses on creative production of different media forms by learners. The media literacy movement is an attempt to bring traditional aspects of literacy from the educational sphere and apply it to media.

Empowerment and protection approaches[ edit ] Empowerment and protection are complementary strategies for media literacy education and are fundamentally linked together. A study commissioned by the European Commissionled by the British Film Instituteshows how these values are generally supported across European countries.

It also models the use of the media arts beyond the literacy curriculum, in subjects such as Geography and Science. Meanwhile, a third strand of media arts work foregrounds the digital aspect of contemporary media arts, associating creative media production with programming and computer science.

Incorporating the arts into a students public education can lead to students becoming more engaged, hands-on and motivated to express themselves freely. It deepens the potential of literacy education to critically analyze relationships between media and audiences, information, and power.

Along with this mainstream analysis, alternative media production empowers students to create their own messages that can challenge media texts and narratives. This approach is different than "media literacy" because it critically works to understand that there are dominant power structures that audiences work to make meaning between the dominant, oppositional and negotiated readings of media.

Stuart Hall argues that ideologies exist in every aspect of life and are not separate and isolated. Ideologies are understood by the individual but created collectively. Critical media literacy examines ideologies that govern social institutions, government, and lived lives.

People often use the skills of critical media literacy without even noticing while watching television, using social media, reading books, listening to music, etc.Media effects refers to the many ways individuals and society may be influenced by both news and entertainment mass media, including film, television, radio, newspapers, books, magazines, websites, video games, and music.

Oct 31,  · Positive and Negative Effects of Social Media on Society Positive Effects of Social Media. 1. Social networks help the businesses in a variety of ways. Jun 29,  · Social media has its benefits, but it also can have a negative impact on society and individuals, both of which can affect your business.

From decreased work activity to . Perse stated that media effects researchers study "how to control, enhance, or mitigate the impact of the mass media on individuals and society". Lang stated media effects researchers study "what types of content, in what type of medium, affect which people, in what situations".

The Media and Social Problems Douglas Kellner of negative media effects or attempt to confirm positive aspects of the media.1 Empirical and of integrating individuals into its way of life (see Horkheimer and Adorno, and Kellner, ). 10 Disadvantages of Social Media for the Society.

1: These are some of the advantages and disadvantages of social media for the society. However, these are the enough advantages and disadvantages to decide which way to go on the social media.

I am doing a project on the positive and negative effects of social media. I was wondering if I.

media effects theories